What’s The Red Button For?
July 23, 2008 by clive · 2 Comments

by James McAleer
Preparation really is the key to a successful shoot.
Not just with the kit- I’ll get to that later. Your primary job as a D.O.P. is to enable the director to tell his story visually. You turn the script into pictures in order to realise somebody elses vision. The way they want it. That’s not to say that you can’t add your own style and look to the piece if they want it- that’s probably the reason they chose you right? Read more
Film’s Dead Sucker! Deal With It!
June 16, 2008 by clive · 9 Comments
The Only Constant is CHANGE. (or how I learned to stop worrying and learned to love the DI)
As any dinosaur will tell you, furry mammals surprised everybody by adapting the best, and flourishing in their new climate. That’s what we have to do now in order to survive the digital holocaust.
The industry IS changing at an unprecedented rate, and we have the internet to blame (?) for it. No-one is going to the cinema anymore. And why should they? To the average Joe the argument is very simple; Why should I spent 15 dollars on a cinema ticket, when I can download the movie for free? The cinema experience simply isn’t worth it for many. Read more
James McAleer, our cinematography guru
June 4, 2008 by clive · 2 Comments
I was going to write one of those third person introductions about myself, you know:
“James especially likes to sit at home discovering new ways to build miniature rockets into the realm of quantum physics, when he’s not busting his balls creating beautiful images for some unworthy advertising hack intent on selling guns to kiddies… ” Read more




